Wednesday, 2 September 2009

Marcia Cross - career breakthrough!

Yes, news that Marcia Cross is enhancing the brand - the 'Desperate Housewives' star has secured a contract to promote Rooster potatoes.

Cue some desperate PR just in -

Rooster rubs shoulders with the A-List:

Hollywood: the land of the ultra glamorous, super famous and totally perfect – no place for a humble little British potato then? Think again. Hollywood is exactly where the UK’s most perfect potato, the Rooster, went to seek its fortune and guess what, it got the part!

Starring opposite screen queen, Marcia Cross, the versatile Rooster will appear in a brand new ad to air from October onwards. Just in time to herald the arrival of delicious, warming autumn menus, packed with crunchy roast potatoes and creamy mash!


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Strangely, there isn't a sign of the humble potato in the PR shot, although the caption may well be on the lines of -


Desperate Housewives star Marcia Cross can't wait for her serving of Rooster potatoes in this top Hollywood restaurant. And yes, that hand could well belong to Leonardo DiCaprio!!


Can't wait to see the tv ads - 'Hi Marcia Cross here, you may know me from Desperate Housewives. Did I ever mention how much I like potatoes? And can I let you into a secret? There's a truly great British potato which simply everyone here in Hollywood is talking about. It's called the Rooster. You know, as in 'hen'. Buy it today - you won't regret it!!'

The editor's upside . . .

Nice surprise on getting to the office this morning - two books from Gill & Macmillan. 'Irish Railways - a new history' by Tom Ferris and 'Weather Eye - the final year' by the late Brendan McWilliams, whose Irish Times columns were much-loved.

Did you know that during the second and third weeks of September, the evenings shorten more rapidly than at any other time throughout the autumn? Or that the shortest day of the year is on or about September 17th, when it is 23 hours and 28 seconds long?

There's an entry in the 'Weather Eye' book for tomorrow, September 3rd, from 2007, and it's certainly upbeat - "it will become increasingly obvious tha thte year is on the turn, and that the slow and sad decline into the aches and pains of winter has begun." Yes, batten down the hatches . . .

The blurb for the 'Irish Railways' book is positive on the outlook for the railways in recent years, saying that towards the end of the 20th century investors were turning their attention to the tracks with "passenger numbers in turn rising with frenzied enthusiasm". Must have missed that bit at Waterside railway station, although to be fair numbers on the Belfast line have been growing well despite the fact that the journey seems to take a wet week. More work is needed on the route.

I see it's still 2 hours and 20 minutes to Belfast by rail, although the benefits of the recent upgrading between Coleraine and Ballymena should see faster times soon.

This year marks the 175th anniversary of what Tom Ferris calls the real beginning of the railway age in Ireland, the opening of the Dublin and Kingstown Railway.

In his conclusion to the book, first published in hard cover last year, Tom, an Omagh man, seems to almost lose it eventually when he comments:

"At the time of writing (autumn 2007), the line to Londonderry north of Ballymena is peppered with speed restrictions which add to journey times and make the railway uncompetitive against road transport, and again Translink has the begging bowl out looking for funding with the threat of closure always in the background if this fails to materialise. This is no way to run a railway system in the twenty-first century when almost every sentient being knows that railways are the only viable green alternative if car culture is ever to be controlled."